Do You Wish More Beauty Brands Were Multicultural?

Estée Lauder has been in the forefront of the cosmetics industry for this long because they always find new ways to reinvent themselves and stay relevant. In December, we learnt thatPuerto Rican stunner Joan Smalls was joining their league of models alongside brunette and blue-eyed Hilary Rhoda, sometimes blonde, French-born Constance Jablonoski, and Asian, Liu Wen. The addition deemed popular with the masses, and has kept Lauder in line with all different skin tones, colouring and sends the positive message of multicultural beauty.

The brand is getting ready to launch new skin care products called Idealist Even Skintone Illuminator and Idealist Cooling Eye Illuminator due out in July. I've tried (and really like) both of the products as they help to even out your skin and also help de-puff your eyes. The ad campaign to support the launch will feature Constance, Liu and Joan. WWD interviewed Aerin Lauder about it. She said, "Estée Lauder always used to say that any woman can be beautiful, and she expressed that in many ways, including through advertising. This campaign is a modern interpretation of some of the most memorable ads Estée created over the years." Do you wish more brands paid glorified diversity?

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Katy Perry Gets a Gig With GHD

She has her own nail polish collection through OPI and her own celebrity scent, and she's been the spokesperson for Proactiv. Now, Katy Perry has a whole new beauty gig, as she's just been named the face of GHD, a UK-based hairstyling appliances brand. "Katy completely embodies GHD's spirit of female transformation and empowerment, as she is recognized as a cutting-edge style icon unafraid to push fashion and beauty boundaries," GHD's Paul Stoneham told WWD. Katy is known for her beautiful coiffures and adventurous spirit, so it seems fitting that she'd represent a high-end hairstyling brand. Do you agree?


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Bella Brand: Sun-Believable

Extra! Extra! I have heard straight from the horses mouth all about his revolutionary self tanning product just out this month called Sun-Believable (cute name, right). What makes it so unique is that the DHA tanning ingredient is organically derived from sugar-beet, therefore, it doesn't have any of that icky biscuit scent to it whatsoever. In fact, it's totally odourless!

Sun-Believable wears for 10-14 days and comes in a foamy texture made from a gentle baby shampoo base and costs £30. Also, (and here's a secret you won't want to tell the models), the product works alongside the protein in your skin to create just the right colour to suit your skintone — because the sugar-beet is actually a carbohydrate!

There are three 100ml products available in the Try Me set that include a scrub, a cream and a sef-tanner for £35, or you can buy the full-sized, 200 ml products separately for anywhere between £18 - £30. Patsy Kensit, Geri Halliwell and Myleene Klass are already fans, do you think you'll try Sun-Believable and become one too?
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